Stratum

FOUNDATION

Systems Recovery

Scoped after Discovery Call • 4-8 weeks

Before automation or AI can work reliably, core systems must be clean, consistent, and owned.

This service focuses on repairing the foundation everything else depends on.

L1 — System Foundation

Automation multiplies whatever it touches. Including your problems.

PurposeRepair data, ownership, and system integrity before automation
EngagementBuild · 4-8 weeks
Ideal forCompanies with messy CRM or accumulated technical debt
Not forStartups with clean-slate systems
RequiresOperational clarity (Audit recommended)
Next stepStart with an Audit

Before you can automate reliably, your systems need to behave consistently. Most operational failures aren't caused by bad automations—they're caused by unstable foundations that automation then amplifies.

Systems Recovery & Operational Foundation is about repairing the infrastructure everything else depends on: data integrity, system ownership, lifecycle definitions, and source-of-truth clarity.

This work is unsexy. It doesn't demo well. But it's the difference between automations that work for months and automations that work for years.

Why This Matters

  • -Dirty data doesn't get cleaner when you automate it—it spreads faster
  • -Undefined ownership means no one catches problems until they're crises
  • -Conflicting automations create chaos that compounds over time
  • -Without clear sources of truth, every integration becomes a liability

Common Symptoms

Signs you might need this service

The same data exists in multiple places with different values
You have automations that conflict with each other
No one knows who "owns" critical systems
Status fields mean different things to different teams
Historical data can't be trusted for decisions
You're afraid to change anything because you don't know what will break

What we do

  • Data normalization and cleanup
  • Pipeline and lifecycle redesign
  • Source-of-truth enforcement
  • Removal of duplicate or dead automations
  • Clarification of system ownership

What you get

  • Clean, reliable data foundations
  • Consistent system behavior
  • Fewer silent failures
  • Readiness for more advanced systems

How It Works

1

System Inventory

We catalog every tool, database, integration, and automation in your operational stack.

2

Data Quality Assessment

We analyze data integrity across systems—duplicates, conflicts, missing fields, and decay patterns.

3

Ownership Mapping

We define who owns each system, each data type, and each critical process.

4

Lifecycle Redesign

We standardize status definitions, stage progressions, and state transitions.

5

Data Normalization

We clean historical data, merge duplicates, and establish data hygiene rules.

6

Source of Truth Enforcement

We configure systems so truth flows one direction, eliminating sync conflicts.

The Transformation

Before

  • -Data exists in multiple conflicting places
  • -No clear system ownership
  • -Status fields mean different things
  • -Fear of changing anything
  • -Automations that fight each other

After

  • +Single source of truth per data type
  • +Clear ownership and accountability
  • +Standardized lifecycles and statuses
  • +Confidence to iterate and improve
  • +Automations that reinforce each other

In Practice

Case Example

Real-World Application

Scenario

Property Management Company

The Problem

A 200-unit property manager had leads in three systems: their CRM, a marketing platform, and a spreadsheet the leasing team maintained. Each showed different numbers. Automation attempts failed because there was no single truth.

The Solution

We established the CRM as the canonical source, built one-way sync rules, cleaned 18 months of duplicate and conflicting records, and defined clear ownership: marketing owns lead creation, leasing owns qualification, CRM owns the record.

The Outcome

Lead response time dropped from 4 hours to 12 minutes. More importantly, the team trusts their data for the first time in years.

Typical Results

15-40%

Duplicate Records Resolved

Of total database

8-15

Conflicting Automations Removed

Per engagement

60-85%

Data Accuracy Improvement

After normalization

Is This Right For You?

Ideal For

  • +Companies with "messy" CRM or operational data
  • +Teams that have accumulated technical debt from past tools
  • +Organizations preparing for automation or AI deployment
  • +Businesses that have grown faster than their systems

Not Ideal For

  • -Startups with clean-slate systems
  • -Companies wanting automation without fixing underlying issues
  • -Organizations unwilling to invest in foundational work

Engagement Type

Build

Ready to get started?

Start with clarity. No commitment required.